Just spotted the poster above on the Junta Local de Almerimar Facebook page.
Sunday 15 July is the day for the Virgen del Carmen golf competition (with the fiesta itself scheduled for Monday 16 July). Plus it is finals day for the men at Wimbledon. Plus the final of the world cup starts at 5pm on Sunday.
I wonder if this event was organised before or after Spain got knocked out of the world cup?