The article here on the Noticias de Almería has details of what El Ejido is presenting about the area at the 2019 edition of the FITUR tourism exhibition in Madrid.

One focus is the 42nd edition of the festival of theatre.

Read More for a Google translation of the article.


El Ejido shows in FITUR something more than its beaches

During the event, a video has been projected in which the 41-year history of the Theater Festival has been reviewed, the 2019 program has been presented exclusively and the 'Awards for Tourist Merit' have been delivered

The Ejido has presented today at FITUR'19 its wide and diversified offer in a massive event held at the stand of Diputación de Almería that has had the theater and culture as its central axis. During the event, a video has been projected in which the 41-year history of the Theater Festival has been reviewed, the 2019 program has been presented exclusively and the 'Tourist Merit Awards' have been presented.

The mayor, Francisco Góngora, said in his speech that "those who come to El Ejido do so attracted by a consolidated offer of sun and beach, golf and water sports, a gastronomic proposal and agricultural tourism that differentiates us from the rest of destinations. But they also visit us to enjoy Culture and Theater with a capital letter. This is a segment that generates synergies, visits and income in accommodation, restaurants, bars and also in local commerce ".

Last summer in Spain Cultural Tourism increased by 23%, so Góngora, accompanied by the councilors of Tourism and Culture, Luisa Barranco and Julia Ibáñez, said that "respond to that demand of tourists is precisely, One of the reasons that has led us to bring this year to FITUR, with much pride, our Festival, to tell those potential visitors that the theater in El Ejido is 'A journey through dreams', which is part of our way of be and that has become our greatest cultural identity. "

The act has served to deliver the 'Tourist Merit Award' to some of the companies that have made the Festival great. An award that has been given to the companies La Cubana and El Joglars, "for their close relationship and participation on six and five occasions, respectively, in different editions throughout their history."

Mercè Comes, actress of La Cubana has been commissioned to receive the award on behalf of its director, Jordi Milan, who recalled that "this company has served 36 years as a professional group and 22 years of relationship with El Ejido, since he acted for the first time at the 1996 Festival. " On the part of El Joglars, its director, Ramón Fotseré, has received the award, recalling its close relationship with the municipality and the evolution of its Festival, from the first time they performed in a fruit store until today, which is one of the most important in the country.

As Góngora recalled, "the variety of companies and groups, their origin, their style, their format, as well as the audience to which this Festival is intended, has always been as varied and eclectic as possible, reaching levels of participation of up to 20,000 spectators. "

In the same way, two other 'Tourist Merit Awards' have been given to two of the oldest and firmest sponsors, Óptica Cervantes, in the figure of its manager Germán López, and La Unión in the person of Jesús Barranco. The latter thanked the award, while reiterating "the commitment of the company within its Social Responsibility Policy with the culture of the first level".

The councilor also wanted to make special mention to the Amateur Theater Festival, "the prelude to the Festival, since this year marks 30 years. Few municipalities can boast of having such a bulky quarry, with about 30 groups and half a thousand participants of all ages. "

"Among all we have contributed the degree of recognition that the Festival has today, being a Claim of Tourist Interest of Andalusia. Every edition there are many people who move to our city to enjoy some avant-garde stage performance or representation. That's why Culture has become our ally to break the feared seasonality. "

To end the ceremony, the president of the Provincial Council, Javier Aureliano García, recalled the support of this institution to the Festival and how "the theater is linked to the name of El Ejido and how this municipality has exported the theater to the rest of the province, being a national and international reference in the world of culture. To bet on quality culture is to bet on wealth and job creation. "

Likewise, numerous well-known faces from the world of arts, theater, cinema, television and culture have participated in this presentation, such as Ramón Fontserè, director and actor, Dolors Tuneu and Pilar Sáenz, actresses of Els Joglars; Frederic Santa-Olalla, responsible for production and Mercè Comes actress of the company La Cubana; Nerea Rodríguez, protagonist of the musical La Llamada that gives life to the character of 'María Casado' at the Lara theater in Madrid, and one of the most beloved contestants of Operación Triunfo 2017; Richard Collins Moor, who has the role of 'God' in the film of the Llamada and Mariano Piñeiro, producer of the musical.


42nd Theater Festival of El Ejido

The City Council has presented exclusively at the International Tourism Fair of Madrid the program of the 42nd Festival that will be held from May 17 to June 15. It will be an edition in which the street shows will be tripled in different scenic spaces of all nuclei. Among the highlights are 'La Golondrina' by Carmen Maura on May 17 at the Auditorium; the children's musical by Gerónimo Stilton on May 19; Moby Dick on May 25; 'All women' with Fele Martínez on May 31 'Jar. Almuny 'with Juanjo Artero on June 5; La Cubana on June 6, 7 and 8; or the musical 'La Llamada', as the final culmination.